According to studies, it only takes 20 seconds for people to make a decision on whether or not they should buy a product in a specific section of a store. They don’t have any other means of making judgment other than what is written on the label, except if they have already tried the product in the past.
This strengthens the idea that you need a special product label that will help create a positive first impression. It is important that once people see the product, they will know right away what they are getting.
The label must be complete. Aside from the name of the product, other valuable information should also be included. The nutritional value, ingredients, certifications, or even translations should be there to provide more details for the consumers. Yes, they might not read all those details, but you have to take into consideration those who will look for such specifics. You don’t want to lose potential buyers just because the label is incomplete.
Get experts to do the job
You can design the labels or ask someone from your company to do the job. However, you might want to consider hiring someone who really has experience in dealing with product labels. This is not just about the aesthetic appeal of the labels. There are certain rules that have to be followed for some products. You should also consider the psychological impact of the labels on the people you are marketing your product to.
By hiring qualified product label designers, you are guaranteed quality results. They will not stop making changes until the best results are obtained. They also know how to deal with the placement of the important elements like the logo, brand name, colour scheme, and many others. Even the size of every element is considered when making decisions.
You won’t be disappointed
Although the final decision will still be yours, you are at least certain that you will get quality design or design choices in the end. Of course, you still have to take a step back and check the final packaging design just in case there are errors in terms of spelling, grammar or other essential information which should be included on the label. You can’t afford to have the final design printed just to end up recalling all the products because of significant mistakes.
Not only will this turn people off, it will also be very costly. Imagine having to recall the products, reprint new labels and have the products sent off again for distribution. The entire process takes time but with an expert by your side, things will be faster, easier and more efficient.