Although starting a dropshipping business used to be seen as a type of get-rich-quick scheme, the truth is that getting involved in dropshipping is much more challenging than it sounds. This is because dropshipping, despite popular misconception, is not just a way of fulfilling orders. In order to dropship, you need to get customers, and the tradeoff of dropshipping is that you need to find these customers without the help of the supplier that you are contracting with. In fact, dropshipping is truly all about marketing your products. That doesn’t mean that supplier relationships aren’t important – in fact, they’re essential to any good dropshipping venture. However, marketing is the most important aspect of dropshipping, and a dropshipping venture won’t be successful without good marketing skills behind it. With that in mind, here’s what you need to learn on the marketing side of things to become a successful dropshipper in 2019.
Which Marketing Skills Are Most Important to Dropshipping?
In terms of the drop shipping business, there are many marketing skills you need to master. However, there are several skills you need to focus on in order to become a successful dropshipper. The first one is the forecasting of buyer personas, as well as negative buyer personas. To do this, you need to look holistically at the products you are able to procure for suppliers and make them into a cohesive whole. You don’t want to have a store where there is no clear person who would be attracted to it. When connecting with suppliers, you need to keep this in mind, as having a haphazard list of products will make it difficult to market to any specific group.
Once you’ve created your buyer personas, you need to learn how to do targeted-based advertising. Whether this is display ads on websites related to your niche, targeted ads on social media, or PPC, you need to learn how to target your buyer personas correctly where they are actually located. Do some research and see which platforms they are spending time on. For example, if you are selling women’s fashion accessories, then it is most likely your target audience is spending time on Instagram. As such, you should focus your efforts on that platform to make sure you get the maximum ROI from your ad spend as a dropshipper.
Dropshipping is challenging in 2019 – especially because the market for it has become a bit oversaturated. However, if you’re willing to learn the marketing skills required, or at least hire a boutique marketing agency to help you with your efforts, then you will definitely have more success. Simply setting up an ecommerce shop and expecting people to show up is not an effective strategy. Instead, you need to be able to get your products out there in front of the people who you think would want that. After all, dropshipping is all about convenience, you need to pass on this convenience to your customers. Otherwise they’ll never know that you even exist.