Publisher's Watch

In a report published by the energy and environment blog of The New York Times, Green Inc., two analysts from the financial services firm Raymond James indicate that hybrid cars won't curtail the world's oil consumption over the next two decades. The analysts, J. Marshall Adkins and Pavel Molchanov, state that even in the most aggressive modeling--projecting that one third of all automobiles purchased in 2020 will be hybrids--oil consumption will be reduced by only 200,000 barrels per day, or a total of 1%.

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Did you ever imagine that you could help the environment by opening a beer? Here’s yet another example that the ways corporate America addresses the issue of climate change permeates all aspects of our lives.

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An event called Earth Hour 2008 took place last Saturday, starting at 8 pm in Australia, and literally spreading around the globe. Sponsored by the environmental group World Wildlife Fund, Earth Hour's goal was to get governments, businesses, and households to use candle power for just one 60 minute span as a way of cutting back on greenhouse gases. 100 million participants was the target number of people turning off lights and
non-essential electronic gear.

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Have you ever wondered what New Yorkers think of global warming? A new survey conducted by researchers at Columbia and Yale Universities and led by the Center for Research on Environmental Decisions (CRED) at Columbia has found that a majority (78 percent) of New Yorkers believe global warming and climate change is a serious issue caused both by human and natural forces...

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According to a study by Market Research Group Ipsos Reid, 70 percent of Americans consider the green designation basically a "marketing ploy." Other interesting results from the survey indicate that men are more skeptical of green products than women, and 72 percent of those from the South are more doubtful of a product's green status compared with 58 percent in the Northeast.

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How do you untie this Gordian knot?

According to a new book published by the Urban Land Institute, one of the most important ways to combat climate change is to build developments that are conveniently located near the workplace. In other words, stop the sprawl and make it easier for people to get to work.

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Of more than 1,300 articles published online from over 100 magazines, which do you think had the highest readership?

Are you guessing the most popular story had to do with Paris Hilton's recent whereabouts, Brad Pitt's latest tussle with Angelina Jolie, or even Kirstie Alley's latest battle with her weight? If so, then, rather amazingly, you're wrong. The most-read article, according to media research company Affinity Research, was National Geographic's June 2007 cover story, "The Big Thaw: From Greenland to Antarctica." The subtitle reads, "The world is losing its ice faster than anyone thought possible. Can humans slow the melting?"

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To understand how far the conversation about "Global Warming" and "Climate Change" has moved into the general population's consciousness, I conducted a Google search using those two terms. In order of appearance, "Global Warming" came in with 36,700,000 entries, and "Climate Change" counted 94,200,000 items. And both of these searches took under one second to complete.

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Well, I'm very happy that the questions about global warming have been cleared up. According to the Intergovernmental Panel on Climate Change (IPCC), a network of climate scientists has declared that human activity is very likely the main driver behind global warming. Whew, I had a sneaking suspicion that it might have been those pesky manatees swimming off the beaches of Florida.

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