Publisher's Watch

The U.S. Environmental Protection Agency released its quarterly rankings of the nation's top green power purchasers, with Intel Corporation leading the way for the third year, followed by Kohl's Department Stores and PepsiCo. The rest of the top ten, in order, are Whole Foods Market, the City of Houston, Dell Inc., The Pepsi Bottling Group Inc., Cisco Systems Inc., the Commonwealth of Pennsylvania, and Johnson & Johnson. These entities, along with twelve hundred others, are part of the Green Power Partnership, "a voluntary program that supports the organizational procurement of green power by offering expert advice, technical support, tools and resources." Green Power is defined as energy produced by renewable sources such as solar, bio-diesel, wind, geothermal, and biomass.

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China has been moving forward quickly in regards to sustainability, especially in terms of new building construction. There has been no shortage of reporting about the new office tower in Guangzhou, China, which may be the world's most energy-efficient when completed. The 71-story Pearl River tower, designed by the New York-based architecture firm, Skidmore, Owings and Merrill, is intended to be a "zero-energy" skyscraper that generates all the energy it needs to operate on its own.

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In a report published by the energy and environment blog of The New York Times, Green Inc., two analysts from the financial services firm Raymond James indicate that hybrid cars won't curtail the world's oil consumption over the next two decades. The analysts, J. Marshall Adkins and Pavel Molchanov, state that even in the most aggressive modeling--projecting that one third of all automobiles purchased in 2020 will be hybrids--oil consumption will be reduced by only 200,000 barrels per day, or a total of 1%.

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As the New Year begins, it's a good idea to take a few steps back and review the year behind us. In 2009, we learned that the consumer isn't dead and is showing signs of regaining purchasing power.

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