The green drumbeat continues to be strong in spite of weakness in the economy and housing market. A newly released study called, "The Green Home Builder: Navigating for Success in a Down Economy," by McGraw-Hill Construction and the National Association of Home Builders National Green Building Program, proves the point.
Based on comparative data from 2006, the study found that 40 percent of the nation's builders now find environmentally friendly homes easier to market, even in this current economic downturn. Over 20 percent of them plan to construct green homes in 2009.
How strong is green? If what we are currently experiencing is actually the worst economic crisis since the Great Depression and home builders are still seeing green as a way to go, one can only imagine how robust this part of the industry will be when the economy recovers.
It's true that any positive news at this time is more than welcome, however, this study makes more than just a strong statement; it underlines the increasingly obvious fact that that the smart money is betting on environmentally conscious building.
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