Publisher's Watch

Starwood, a hospitality development and management company, has launched "ELEMENT," a new environmentally sustainable brand of hotels. ELEMENT hotels will be built utilizing only LEED guidelines, and the plan is to open twenty in the next year. The first to launch is in Lexington MA, which, coincidentally, is also the site of the first military engagement of the American Revolution. If Starwood is taking advantage of this fact by using Lexington to make its first shot in the Green Revolution, kudos to them.

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A cable television show called American Chopper has a terrific following on The Discovery Channel. If you've ever had the chance to view it, you know there's much enjoyment in observing the Teutul family's exploits as they convert motorcycles into works of art. Based in Orange County New York, the show takes place at the family's store, Orange County Chopper.

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