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Sustainable, Eco-friendly & Green...all add up to Smarter Real Estate |
In the last few weeks, there has been such an incredible amount of "Earth Day" celebrations, festivals, seminars, and exhibitions that it is virtually impossible to have missed one somewhere. Rising energy prices have surely helped increase awareness of the natural environment and the importance of reducing one's carbon footprint, and corporate America is definitely in on the plan.
Apparently there is a brouhaha brewing between Apple Computer and The Big Apple, and it's over the use of a logo. Apple has recently complained to the U.S. Patent and Trademark Office that New York City has infringed upon its trademark by using an Apple logo for its GreeNYC initiative. The computer maker's contention is that this will cause confusion in the marketplace.
Here's some "shocking" news about energy efficient commercial buildings. Apparently, they actually have higher occupancy rates, lower operating costs, increased rental rates, and higher sales values than more conventional structures. This is based on new reports released by the New Buildings Institute (NBI) and the CoStar Group.
Last week, a consumer news event occurred that was lightly reported, but packed seismic ramifications for both good and bad. This past January and February, Apple's iTunes Store was the biggest music retailer in the county, online or off, outpacing even the marketing giant that is Wal-Mart...
An event called Earth Hour 2008 took place last Saturday, starting at 8 pm in Australia, and literally spreading around the globe. Sponsored by the environmental group World Wildlife Fund, Earth Hour's goal was to get governments, businesses, and households to use candle power for just one 60 minute span as a way of cutting back on greenhouse gases. 100 million participants was the target number of people turning off lights and
non-essential electronic gear.
