The green and sustainability movement is creating opportunities in areas outside of the real estate and construction industries. According to a study published by PricewaterhouseCoopers titled, "Technology Executive Connections: Going Green: Sustainable Growth Strategies," technology corporations entered the green world as a way of making a contribution towards a cleaner planet. However, many of these same corporations are now seeing economic benefits in the creation of newer, cleaner, and more energy-efficient products.
Bill Coburn, global & U.S. technology leader and partner, PricewaterhouseCoopers is quoted as saying, "The growing demand for environmental products and services could translate into one of the biggest new markets in recent memory." Even more to the point, “Technology companies can exploit this opportunity to drive growth, but they must ensure their green initiatives are in line with their business strategy." Right now, 61 percent of executives polled feel it is important (32 percent), or very important (29 percent) that their companies take steps to reduce their
environmental impact.
The result of technology corporations taking on the green movement as a way of both contributing to the planet's future and reaping profits will no doubt be increased growth across many industrial and manufacturing sectors. This can only have the ripple-effect result of creating more opportunity for new construction in both the residential and commercial real estate sectors, as well.
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