CBRE

Publisher's Watch

Nov 14
After GreenBuild By Jonathan A. Schein

GreenBuild 2007 is over. What now? Yes, the now-established mega-conference of the U.S. Green Building Council attracted well over 22,000 attendees and plays a key role in the green and sustainability movement. Its ability to promote ideas and bring forth a common point of view in this era of rebuilding for a better planet is truly remarkable.

Corporations are now very involved with the next steps in the evolution from a carbon-based society to something much cleaner and healthier, as are individuals and smaller businesses, some of whom have been on the forefront of the green movement for decades or more.

But how will the conference's energy play out? The analogy that comes to mind is high school and college reunions. Every five or ten years alumni gather to meet up with old friends and reminisce and celebrate each other's lives and accomplishments. At the end of these confabs, we promise to keep in touch more often than we have in the past. But typically, due to the way life has a hold on each of us, we don’t fulfill that promise. Even email contact for a few weeks or months has a way of trickling off.

However, with the green movement, we can't afford to allow the ideas and information we accumulate to slide away from us until next year's GreenBuild "fix." It’s imperative that we carry with us, to our homes and to our work places, the energy and excitement and sense of possibility for the sustainable ideas and ways of thinking that the conference engenders. If we don't, it will be more than just a sentiment that seeps away from us.

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