Publisher's Watch

Archives for: July 2007

Jul 26
Global Warming Gains Celebrity Status By Jonathan A. Schein

Of more than 1,300 articles published online from over 100 magazines, which do you think had the highest readership?

Are you guessing the most popular story had to do with Paris Hilton's recent whereabouts, Brad Pitt's latest tussle with Angelina Jolie, or even Kirstie Alley's latest battle with her weight? If so, then, rather amazingly, you're wrong. The most-read article, according to media research company Affinity Research, was National Geographic's June 2007 cover story, "The Big Thaw: From Greenland to Antarctica." The subtitle reads, "The world is losing its ice faster than anyone thought possible. Can humans slow the melting?"

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Jul 5
Awarding Energy-Efficient Home Builders By Jonathan A. Schein

Ever heard of the EnergyValue Housing Award? Sponsored by the National Association of Home Builders' Research Center, this award honors builders who "voluntarily incorporate energy efficiency in the design, construction, and marketing of new homes."

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