STAMFORD, CT--vineyard vines, the Connecticut-based apparel and accessories brand founded by brothers Shep and Ian Murray, has announced their partnership with Waterkeeper Alliance and founder Robert F. Kennedy, Jr., to kick-off Tied to a Cause, a new charitable program that honors different charities each month by selling custom accessories online, with all proceeds benefiting the featured organization.
Kennedy, President and Founder of Waterkeeper Alliance, will also be featured in the company's upcoming spring catalog, Island Living, to further promote the collaboration between the two organizations. "We are thrilled to work with Bobby Kennedy and Waterkeeper Alliance. Our brand was built around our love of the water and we are passionate about preserving it. We're honored to help Waterkeeper
Alliance keep our rivers and oceans protected and clean for future generations," said vineyard vines Co-founder and CEO, Shep Murray.
In addition to the month-long residency on the company's website, on March 9 vineyard vines will host an event with Waterkeeper Alliance at their Greenwich, CT store. The store will be open for shopping, with 10% off all purchases and 10% going back to Waterkeeper Alliance. Custom Waterkeeper products will be for sale that evening, with 100% of the proceeds from those products going back to the organization.
vineyard vines
www.vineyardvines.com
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