BETHEL, CT/ NEW YORK, NY--Joined by a host of special VIP pedalers, visitors to New York City last week helped Duracell kick off the energy collection that will power the lighting of the iconic 2010 numerals on New Year's Eve during a special sneak peek in Times Square.
The company unveiled specially-designed Power Rovers that will be featured in the Duracell Smart Power Lab, which officially opens November 23, 2009, at the Charmin Restrooms in the heart of Times Square.
For the second year in a row, New Yorkers and tourists alike will have the chance to literally help power the 2010 numerals by visiting the Duracell Smart Power Lab, hopping aboard a Power Rover and pedaling. The rovers operate through rotary technology, so with each push of the pedal, human energy is captured, converted into usable power, and then routed and stored at Duracell Battery Centers. The journey ends at One Times Square, where the stored power will light up the 2010 numerals as the New Year's Eve Ball drops and the clock strikes midnight.
In addition to the opportunity to help light up the New Year, Lab guests can stop by to try out Duracell's latest Smart Power offerings that address the ever-growing and ever-changing power needs of the modern consumer. Visitors can also recharge their mobile electronic devices - such as cell phones, BlackBerrys, digital cameras, iPods, MP3 players, portable gaming devices and more - at Duracell Charging Stations set up throughout the venue. Additional activities at the Lab include playing the latest titles from Microsoft Xbox and capturing a photo with a life-size replica of the 2010 numerals.
The Duracell Smart Power Lab is being held in conjunction with the annual Charmin Restrooms in Times Square, which has returned for the fourth consecutive year. Guests will enjoy two floors of fun: the first offers a free, clean and family-friendly place to "enjoy the go" with 20 clean, deluxe, ADA compliant, family-friendly and fully-staffed restrooms and the second provides a place where they can interact with the latest charging gadgets, re-charge their own devices or help generate the energy needed to illuminate the 2010 numerals.
Procter & Gamble
www.pg.com
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