WEST CALDWELL, NJ--Ricoh Americas Corporation has announced that its parent company, Ricoh Company, Ltd. of Tokyo, will erect a sign in New York City’s Times Square that will be 100 percent powered by solar and wind power.
The electronic billboard, the first ever to be totally powered by natural resources in Times Square, will be located at 3 Times Square at the corner of 7th Avenue and 42nd Street.
The sign, which is 47 feet high by 126 feet long, will be illuminated by floodlights and powered by 45 solar panels and 4 turbines for wind generation. By using all natural energy sources, Ricoh will reduce the amount of CO2 usage by 18 tons per year. If there is not enough solar or wind power, the Times Square sign will not be illuminated. Ricoh also currently has a similar eco-powered sign in Osaka, Japan, that uses 100 percent solar and wind power.
In 1976 Ricoh established an Environmental Protection Group that works to keep Ricoh’s environmental goals and strategies as a key consideration when planning, developing, designing and promoting new products and services. Out of this group, Ricoh developed an Environmental Action Plan that envisioned society in 2050 and its impact on the environment and business operations, concluding that companies need to develop specific action plans by focusing on the environment in the long-term. Through this program, Ricoh will be able to help businesses maintain operational efficiencies and at the same time reduce their carbon footprints.
Ricoh
www.ricoh-usa.com
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