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NEW YORK--Sustainable Youth Technologies is now launching its first product, Sustainable Youth Elastifirm Supplement with their proprietary complex, Alasta, which is clinically proven to help improve skin elasticity and firmness.

This two-year-old company develops organic nutricosmetic and cosmeceutical products.

President and CEO DeBaun has been at the helm of the privately held Sustainable Youth Technologies since its inception in August 2006, leading the company through the merger and acquisition of A/H Market Concepts, Inc., a Nevada corporation. The merger, which took place on July 11, 2007, allowed Sustainable Youth Technologies to acquire ground-breaking formulas and products by securing certain patents, licenses and other intellectual property held by A/H Market Concepts, Inc.

“By restructuring, Sustainable Youth Technologies is poised to become a competitive player in the rapidly expanding nutricosmetic market,” explained Martin Borosko, Esq., managing member of the law firm Becker Meisel LLC of Livingston, N.J. Becker Meisel counseled the company in connection with the merger as well as the licensing of technology. In addition, the Firm assisted with fund-raising efforts for Sustainable Youth Technologies.

Prior to joining Sustainable Youth Techologies, DeBaun was founder of DeBaun Development, specializing in start-up enterprises and held numerous top-level positions such as vice president and general manager of Victoria’s Secret Beauty and Bath & Body Works, vice president of marketing for Calvin Klein Cosmetics, and director of marketing for Warner Cosmetics.

DeBaun’s team of 10 includes Howard Friedensohn as the chief operating and financial officer and Shirley Weinstein as head of product development. Both Friedensohn and Weinstein are seasoned veterans in the beauty and wellness product sector.

Becker Meisel LLC
www.beckermeisel.com

Sustainable Youth Technologies
www.sustainableyouth.com

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