PURCHASE, N.Y.-- Pepsi is introducing its lightest 500mL flavored non-carbonated beverage bottle yet.
The company has reduced the plastic in this bottle by 20%, which will eliminate approximately 20 million pounds of waste from the environment. The lighter bottles will begin hitting store shelves this month.
The new bottle will be launched in one of the beverage industry's fastest growing segments through established trademarks of Lipton Iced Tea, Tropicana juice drinks, Aquafina FlavorSplash and Aquafina Alive. It will be available in 12-packs and 24-packs. In addition to a 20% reduction in the plastic resin, there will be a 10% reduction in the label size and a 5% reduction in the shrink wrap film used to wrap the multi-packs.
A cross-functional team of experts from within and outside the company brought this project to life though consumer interaction. After fielding over 30 aesthetic designs in consumer testing, a multi-disciplinary team worked together to develop the lightweight package in-market today.
Comments, Pingbacks:
No Comments/Pingbacks for this post yet...
