NEW YORK--BusinessWeek Special Advertising Sections and Environmental Defense Fund will spotlight some of the most promising private-sector environmental innovations in a section this April.
Green Business Innovations: The Latest Trends in Corporate Greening will focus on new technologies, processes and services that strengthen a company's business model while generating significant environmental benefits.
BusinessWeek will publish the special section in its April 28, 2008, Global Edition (on newsstands April 18), reaching 4.9 million readers worldwide.
From the largest corporations to the smallest startups, businesses are competing at being green. The special section will focus on topics including energy, transportation and waste reduction. For example: Some businesses are turning to on-site power generation, including solar panels financed by third parties. Data centers pipe in naturally cool air from the outdoors, reducing air conditioning. Fleet managers offer carbon-neutral programs to zero out vehicle greenhouse gas emissions. GPS-based technologies optimize delivery routes, reducing miles traveled and fuel consumed. Apparel and footwear companies fashion new products from the materials of worn-out old ones.
This Green Business Innovations section is part of Business and the Environment 2008, a series of special ad sections in BusinessWeek on major environmental issues. In a unique partnership, Environmental Defense Fund is providing the content for the series. With offices from Boston to Beijing, Environmental Defense Fund is the leading nonprofit developer of market-based environmental solutions. It played a central role in the $45 billion buyout of TXU and the launch of the U.S. Climate Action Partnership, a coalition of major corporations with $2 trillion in revenue.
The Special Ad Sections group at BusinessWeek specializes in integrating the marketing objectives of its partner companies with the information needs of the BusinessWeek audience through the delivery of custom article content-via print, online and other media. Published by The McGraw-Hill Companies, BusinessWeek is the market leader, providing unparalleled insight and analysis to a worldwide audience of 4.9 million readers each week in 140 countries.
BusinessWeek
www.businessweek.com
Environmental Defense Fund
www.edf.org
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