CBRE

Business News

Jan 23
Scholastic Launches Green Site For Kids By Betsy Kraat

NEW YORK CITY--Scholastic has launched a new green website for kids to motivate and empower them to take action in school, at home and in their community to preserve the environment.

This multi-media website provides kids, parents and teachers with customized green plans, expert tips, inspiring green short films provided by Live Earth, and a "greenroom" to share ideas with other kids.

Developed in consultation with an environmental scientist from the University of California at Berkeley, ACT GREEN! provides kids, parents and teachers with free actionable information that will help them preserve the environment. When kids enter the site, they are first directed to the Green Quiz, to test how environmentally conscious they are.

Upon completing the quiz, kids receive a customized Green Plan and are automatically entered into the Greenerator(TM), where they can activate their Green Plan and turn it into reality. As kids check off the green actions they have accomplished, they earn green points that power up the Greenerator. They can also earn green points throughout the site by selecting action items from the "100 Ways to
Act Green!" list, reading articles, sending e-cards and more. Kids will enjoy tracking their own green points, as well as the overall power of the Greenerator, generated by all ACT GREEN! members.

ACT GREEN!
www.scholastic.com/actgreen

Comments, Pingbacks:

No Comments/Pingbacks for this post yet...

Leave a comment:

Your email address will not be displayed on this site.
Your URL will be displayed.

Allowed XHTML tags: <p, ul, ol, li, dl, dt, dd, address, blockquote, ins, del, span, bdo, br, em, strong, dfn, code, samp, kdb, var, cite, abbr, acronym, q, sub, sup, tt, i, b, big, small>
(Line breaks become <br />)
(Set cookies for name, email and url)
(Allow users to contact you through a message form (your email will NOT be displayed.))

Previous post: Esurance Offsets Mileage With Carbon CreditsNext post: Transportation & Logistics Execs Feeling Pressure To Be Green