SYRACUSE--Over 30,000 adults across the US were recently surveyed in the new Earthsense Eco-Insights Survey that profiles attitudes about global and national issues, candidates, green products, eco-friendly companies and purchase intent.
Concern about energy prices and the environment resonates with more than half of all voters who indicate that it will have an extremely or strong impact on their vote in the upcoming presidential primaries. The issue is particularly salient among Democrats, especially likely John Edwards and Bill Richardson voters. More so than most other issues, the environment is politicized across party
lines. Swing voters place a level of importance on the issue more similar to registered Democrats whose voting intentions are more firm; the importance of the issue for Republican voters lags by comparison.
Earthsense has partnered with the online marketing planning platform Telmar as the delivery channel for accessing data to gain insights about consumers' attitudes, voting and buying patterns. It brings an integrated intelligence to organizations that are focused on best-of-breed sustainability practices and improving their marketing effectiveness with consumers.
Earthsense
www.earthsense.com
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