HARTFORD-- Good And Green, a green marketing conference at the Chicago Cultural Center November 29-30, is designed to teach mainstream national marketers the techniques, benefits and bottom line
impact of connecting with today's ecologically-concerned consumers through green marketing efforts.
Four industry giants will outline their successes and failures in a panel discussion.
The panel, which will be moderated by Chuck Salter, senior writer for Fast Company, will include Lorrie Vogel, general manager of Considered Products for Nike; George Hoguet, director of affinity marketing of NativeEnergy; Steve Bradfield, vice president of environmental development for Shaw Industries and Angela Nahikian, manager, global environmental strategy and programs for Steelcase, Inc.
Discovery Communications' Planet Green is the Exclusive Presenting Sponsor of Good And Green with Title Sponsors Bank of America, The Natural Marketing Institute, The Daily Green and Body + Soul magazine and Associate Sponsors 1% For The Planet, NatureWorks and Ketchum Public Relations. Fast
Company is the Media Sponsor, Getty Images is the Imagery Resource, Earthsense is the Breakfast Sponsor, Nestle Waters is the Bottled Water Sponsor and NativeEnergy is the Official Carbon Offset Sponsor.
Good And Green is produced by PME Enterprises, Hartford, CT.
Good And Green
www.goodandgreen.biz
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