NEW YORK--The environment is increasingly on consumers' radar screens, according to the 22nd Annual Holiday Survey of retail spending and trends, commissioned by Deloitte.
The survey reports that almost one in five consumers (18 percent) will purchase more "eco-friendly" products this holiday season than in the past, and a similar number (17 percent) will shop at more "green" retailers.
Additionally, almost one-third of consumers (27 percent) surveyed will use fewer plastic bags from supermarkets and other stores this holiday season, and one in five (20 percent) will consider not wrapping holiday gifts to conserve paper. Surprisingly, these responses concerning the environment and holiday shopping intentions were consistent across gender, age and income groups.
The survey was commissioned by Deloitte and conducted online by an independent research company between September 24 and October 4, 2007. The survey polled a sample of 14,135 consumers and has a margin of error for the entire sample of plus or minus one percentage point.
Deloitte & Touche USA
www.deloitte.com
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