One of the biggest fields in internet marketing is reputation management. It is an industry in its own right now, with increasing numbers of customers looking for professionals to help them with this. Reputation management is no longer something that you can do on the side, or even by yourself.
Your potential customer will look you up on a search engine. If they spot negative feedback, they will go elsewhere. In fact, they need to see at least six positive things about you before deciding to shop with you. You have to make sure, therefore, that this is what your potential customers find.
Expert Reputation Management Consultants
There has been a lot of research in online reputation and we now know that a single unhappy customer or disgruntled employee has it in their power to destroy your company. There are now websites dedicated entirely to consumer feedback, and you simply can’t fight these. People know how to use the internet to your advantage themselves, and they know how to use it to make decisions, and to tell others about their experiences.
This is why you shouldn’t start with reputation management once you have received negative feedback. Rather, it should be fully incorporated with your overall marketing strategies. This is true regardless of the niche your company is in. You have to make sure every experience is a positive one for your customer, from where your positive reputation will grow.
As such, you have a lot of responsibility yourself as well. All your employees must know how to treat customers, regardless of how disgruntled they may be. You have to have a positive philosophy across every customer interaction. This doesn’t 100% prevent negative comments, but it does mean that people will be less likely to post them. Plus, anything that is negative will not be as visible.
Easy Set Ups
While good reputation management is a complex process, there are quite a few strategies you can put in place that aren’t overly hard to follow. For instance, start a Google Alert for your company’s name. That way, whenever something is posted, good or bad, you will be informed of this and you’ll be able to respond.
Without strategies like that one in place, there is a chance that you have been under attack for many months without even noticing it. Perhaps you have spotted a decline in growth for your business, or may your sales are dropping. But you won’t have noticed that this was because of negative reviews, unless you looked for it. That is where the professionals come in. They spend all their time monitoring the information that is out there about you, and they will help you to properly address any negative comments as well.
If you have an online business, you have to focus on your online reputation. Without it, you will struggle to get ahead of your competition, and you will essentially drive potential customers away. Hiring a reputation management company is possibly the best decision you will ever make.