More and more, businesses are headed online to promote themselves to potential customers and clients. These days, there are only so many people that a business can reach without resorting to the internet. Outbound marketing efforts are no longer as effective as they once were, although they are certainly still relevant. That being said, setting up a website for your business falls under the category of inbound marketing, and this has never been easier. No matter what industry you are a part of, setting up a website and promoting it online is essential. People tend not trust businesses that have no online presence, and this includes social media pages. With that in mind, here’s how you can go about setting up a website for your business and start attracting new customers and clients.
Buy a Domain Name and Hosting
No matter what industry you’re in, you’re going to need both of these things to get started. Firstly, you’ll want to find an all-in-one hosting provider that you can also buy a domain name through. This makes things easier when it comes to keeping track of everything, and it is also often cheaper than taking a more segmented approach. Additionally, you’ll want to make sure that you can select a domain name that is either branded, or has close relevance to your business. For example, if you are a physical therapy practice that is setting up a website, then you’ll want to have your domain name reflect this. Ideally, the words physical therapy or therapy will actually appear in your domain name. This will help both Google and your potential customers and clients immediately learn what your business is all about.
As far as hosting, you can probably start with a shared hosting plan. This is ideal if you don’t anticipate your business website gaining a large amount of traffic. However, if you anticipate dealing with a large volume of traffic, then you may want to consider a shared hosting plan.
Building a Website and Setting up Contact Forms and Email Addresses
Building a website is not easy. You can always opt for a free website builder, but these are not always effective and won’t give customers a unique impression of your website. You want your website to reflect your brand, and having a generic website will not cut it in this regard. If you don’t know anything about web design, you might want to hire a web design company. This doesn’t need to be costly if you are only opting for a basic website, but make sure that whatever brief you give the web design company you end up hiring reflects exactly what you are envisioning.
Finally, you don’t want to forget to put in contact forms and register for a company email address. This helps potential customers and clients get in touch with you, and also makes you look more professional. Ultimately, it’s important for your business to promote online, and building a website is a key component of that. Even if you’re just a local business, such as a physical therapy practice, you’ll still want to have a website that is optimized for local SEO so that people can find you when they are looking for your services.